It hasn’t been an easy road for brands on #Amazon this year: costs continue to rise, both on and off the platform, and most of all, fundraising and capital markets are tighter than ever. Brands across CPG are looking for paths to having a profitable Amazon channel.

Check out our latest Cartograph white paper about creator brands and how to leverage their audience advantages to best set themselves up for success on Amazon.

Selling dietary supplements on Amazon Marketplace can be a lucrative and rewarding business opportunity. However, it’s essential to ensure that all requirements and regulations are met to maintain sales and avoid suppressions.

Enter the Hero image: a striking visual element that can captivate users and convey a brand’s message in an instant. In this white paper, we’ll explore the many important parts of the hero image and how it can be used to drive conversions and create an engaging Amazon experience.

Digital marketing on Amazon has one major goal: get sufficiently highly ranked, and Amazon will send you free Organic Traffic. This starts a positive feedback loop: this traffic start to convert, your sales ranking gets higher, and you get more Organic Traffic. This "Amazon Flywheel" has been how many small businesses have grown meaningful sales on Amazon at a very reasonable cost.

At Cartograph, we have helped nearly a dozen brands through their first airing on Shark Tank, follow-on media, and reruns of the show. Through this experience, we've developed a playbook for maximizing Amazon sales from Shark Tank exposure. There are a number of things brands can do to leverage the media exposure and ensure they're capturing eCommerce sales. These can also be used for major PR events such as mega-influencer posts, morning show appearances, or gifting lists like Oprah’s Favorite Things.

We’re excited to share more about Instacart Advertising! Since 2020, we have seen advertising through Instacart  drive differentiating performance at a high-ROI for B&M. Our team has partnered with the Perpetua who has built an  industry-first bid optimization tool to provide full-scale advertising management and analytics within the Instacart  Advertising platform. Below is an outline of how Instacart Ads could be a great move to grow your business!

Amazon's already enormous presence swelled to such a degree during the pandemic that it's importance to consumer goods brands is now far too large to ignore.

Amazon Fresh is Amazon’s vertically integrated grocery delivery platform. It operates out of  Amazon owned and operated warehouses primarily in major metropolitan areas. They support same-day  delivery including perishable and temp-controlled grocery items. It is distinct from Whole Foods and  Amazon.com in both supply chain and front-end experience.

Rising costs seem to be top of mind across the CPG industry - at least for almost all clients and  partners we speak with. We're hearing about and seeing cost pressure in an wide range of areas: freight,  COGS, labor, and so on. And of course delays in the supply chain that don't help.

In the past few weeks, Amazon has unleashed an incredible amount of new data on shopper behavior and performance, chipping away at the long-believed notion that Amazon performance is a black box. One that we're particularly excited about is the Query Performance Analytics