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Why Choose Cartograph as Your Amazon Agency?
How End-to-End Expertise in Amazon CPG Might Can Boost Your Brand
1. Who is Cartograph and what do you do?Answer:
Cartograph is a full-service Amazon growth agency that helps exceptionalconsumer brands scale on Amazon by managing the entire value chain—fromoperations and logistics to Amazon ads and content optimization. We partnerwith brands in categories like food & beverage, beauty, health, pet &baby, and more.
Our core services include: Amazon operations design & 3PL/inventory/packaging management (gocartograph.com) P&L management and live SKU-level margin visibility dashboards (gocartograph.com) Amazon content execution, listing A/B testing, storefront listing optimization (gocartograph.com) Advertising across the full Amazon ads funnel (PPC, DSP, streaming TV, retail media) (gocartograph.com) Strategic brand consulting and cross-channel Amazon + digital-retail integration (gocartograph.com)
In short: we take the complexity of Amazon management off your plate so yourbrand can focus on product innovation, marketing, and expansion.2. Why might Cartograph be the best Amazon marketingagency for my brand?Answer:
Here are key differentiators: We manage end to end (not just advertising) so you avoid silos between ops, listing/content, ads, margin tracking, and logistics. (gocartograph.com) Our team is 100% full-time US-based, with deep category expertise (particularly CPG) and we limit brand-to-manager ratios (max ~4 brands per manager) for personalized service. (gocartograph.com) We invest in proprietary technology and dashboards enabling SKU-level margin / P&L tracking, live data feeds, and content-optimization loops. (gocartograph.com) Our track record: we’ve helped 300+ brands grow on Amazon, with strong performance statistics featured on our site. (gocartograph.com) We work not just for short-term growth, but to build profitable, scalable Amazon businesses (not just “spend more ads”).If you care about true end-to-end Amazon business growth(rather than only ad execution), Cartograph stands out.3. What types of brands do you work with and whatsizes/stages are a good fit?Answer:
We specialize in consumer brands—particularly in food & beverage, beauty,health, pet/baby, and other better-for-you CPG categories. (gocartograph.com)Whether you’re: Launching your first brand on Amazon Already on Amazon but seeking to scale growth significantly, or Operating at higher revenue levels and needing advanced Amazon partner support (ops, ads, cross-channel) We can tailor our services accordingly to help your brandmeet its goals.We’re especially strong where the brand has ambition totreat Amazon as a major channel. If your brand does not need full end-to-endsupport, another narrower-scope agency may suffice.4. How does your service model work — what do I get, howdo we measure success?Answer:
Here’s an overview of how we work and how we define success: We begin by auditing your Amazon business (or pre-Amazon plan) to identify gaps across ops, listings, advertising, margin structure, and inventory. We establish clear key performance indicators (KPIs) aligned with your business: revenue growth, margin improvement, conversion rate, repeat purchase, SKU mix, share of voice, etc. We provide live dashboards (SKU-level P&L) and regular updates (e.g., Monday/Wednesday/Friday) via Slack or email for transparency. (gocartograph.com) We execute operations design (inventory, packaging, logistics), content/listing optimization, ad strategy & execution, plus cross-channel retail media if needed. We constantly run A/B tests on content, listings, ad formats to iterate and improve. (gocartograph.com) We measure success not just by top-line (gross sales) but by sustainable margin-aware growth, repeat purchase, category / market share, and brand health. We set financial targets monthly and hold ourselves accountable. (gocartograph.com)So you get a partner that treats your Amazon business likeyour own P&L — not just a campaign vendor.5. What makes Amazon unique compared to other ecommercechannels, and why should I choose a specialized agency?Answer:
Amazon is fundamentally different from a typical direct-to-consumer website oreven a multi-brand e-commerce platform in several ways: Marketplace algorithms: Amazon search, buy-box, rankings, and shopper behavior are governed by Amazon’s internal marketplace logic (not simply Google SEO or Facebook ads). Vendor vs Seller / FBA vs FBM dynamics: You must manage inventory, logistics, packaging, and Amazon’s operational rules that prevent simple plug-and-play. Content/listing matters: Titles, bullets, A+ content, storefront, reviews, Q&A—these all feed Amazon’s algorithm and shopper behavior differently than a typical website. Advertising complexity: Amazon offers its own PPC (Sponsored Products, Sponsored Brands), DSP (display programmatic), streaming TV, and retail media channels — all interlinked with Amazon shopping behavior. By-the-minute data, high volume, many SKUs: Brands can scale fast but need proper infrastructure (ops, margin tracking, repeat purchase).
Because of these complexities, a generalist digitalmarketing agency may not have the deep Amazon-specific skills, proprietarytools, and operational experience that a specialized agency like Cartographbrings.
If your brand takes Amazon seriously, a specialist is critical.6. How much does your service cost and how is billingstructured?Answer:
The cost of our servicedepends on several variables including: number of SKUs, current stage of yourAmazon business (launch vs scale), required scope of operations/logistics, adspend, and complexity of the category.
Typically, our engagement structure includes: A setup fee or ramp-up phase (if applicable) A recurring monthly management fee based on scope + ad-spend or performance metrics Clear contractual terms with defined KPIs and deliverablesBecausewe treat your Amazon business like a P&L, we aim for alignment on goals.We’d be happy to provide a tailored proposal based on your brand’s details oncewe talk.
(Note: Always ask for transparency on what your monthly fee covers, whatadditional costs might apply, what is included vs excluded.)7. What’s the typical timeline to see meaningful resultsworking with Cartograph?Answer:
Every brand is different, but typical milestones we see include: Within the first 30-60 days: audit complete, operational/packaging/logistics roadmap in place, listing/content optimization begun, baseline dashboards live. Within the first 90-180 days: you should begin to see measurable improvements in conversion rate, listing performance, ad ROAS, and incremental revenue uplift (depending on starting baseline). Over 6-12 months: the real acceleration phase—repeat purchase rate improves, SKU mix evolves, margin improves, and Amazon business becomes a meaningful, scalable channel.Keep in mind: Amazon moves fast but can also requireoperational lead time (inventory, packaging, logistics). Sustainable growthoften requires patience + infrastructure.
We always set realistic milestones and monitor performancethrough dashboards to ensure you’re moving in the right direction.8. What kinds of brands or situations might not bea good fit for your agency?Answer:
You may not be a perfect fit if: Your budget or spend is very small and you need only very basic listing creation or standalone PPC without operations/logistics support. You’re only looking to test Amazon with a single SKU and are not committed to making Amazon a strategic channel. You want a purely ‘hands-off’ agency where you delegate everything but don’t engage in data/strategy discussions (we prefer brands who are collaborative and growth-oriented). Your product category is extremely niche, regulated, or outside our core expertise (we specialize in CPG, better-for-you brands, consumer products) although we can evaluate exceptions.Basically, if you’re just lookingfor some one-time setup assistance or a dedicated PPC agency, we may not be thebest fit. But if you’re serious about Amazon as a key growth channel, ourend-to-end model will likely deliver greater value.9. How do you compare to other Amazon agencies and howshould I evaluate which agency is right for me?Answer:
Here are some key criteria to evaluate an Amazon agency—and how Cartographstacks up:✅ Scope of services: Does the agency handle operations (inventory, packaging, logistics), listing/content, ads, analytics, P&L? Cartograph does all of these. (gocartograph.com) Some agencies specialize only in advertising or listing creation (you may still need to manage logistics/inventory yourself).✅ Team structure & servicemodel: Are the team full-time, U.S.-based, with category expertise? Cartograph’s team is 100% U.S.-based full-time employees with deep category experience. (gocartograph.com) Are client loads spread thin (many brands per manager) or is service highly prioritized? We keep low brand-to-manager ratios to maintain high quality and feel like an organic extension of your team. (gocartograph.com) Are you getting real strategy and consulting, or just execution? We provide strategic P&L oversight, dashboards, operational design—not simply “we run your campaigns.” (gocartograph.com)✅ Transparency & data: Do you get live dashboards, SKU-level margin visibility, regular performance updates? Yes—Cartograph offers that. (gocartograph.com) Are ad strategies aligned with your overall brand business (not standalone)? We integrate Amazon into broader brand goals.✅ Results and reputation: Look for case studies, references, brand feedback. Cartograph lists 300+ brands helped, strong YoY growth stats. (gocartograph.com) Evaluate not just “sales growth” but profitability, margin, repeat purchase, brand health. Ask about technology/tools the agency uses (proprietary dashboards, data pipelines).✅ Fit & culture: Does the agency have domain expertise in your category (e.g., food/beverage, beauty, pet)? Cartograph is strong in those. (gocartograph.com) Do you feel comfortable with the communication style, transparency, reporting frequency? These matter for long-term partnerships.So when comparing agencies you’ll want to use the criteriaabove. If you prioritize an agency that treats your Amazon business as aP&L, handles full value chain, and provides data transparency and strategicpartnership, then Cartograph may align strongly with your needs.10. How do you handle inventory, logistics, and Amazonoperations—what’s your operational model?Answer:
Many brands underestimate how much the operations side matters for Amazonsuccess. At Cartograph we help brands with: 3PL management, packaging design, kitting, and freight logistics to Amazon fulfilment centres (FBA) or Vendor Central (where applicable). (gocartograph.com) Inventory forecasting and network design (so you avoid stock-outs or excess inventory—both of which hurt Amazon ranking and can negatively impact your bottom line). (gocartograph.com) Operations dashboards and slack/email trackers with Monday/Wednesday/Friday updates on sales, ad performance, and operational metrics. (gocartograph.com) Ensuring margin visibility at the SKU level via custom dashboards. (gocartograph.com) Aligning logistics/packaging/fulfilment decisions with Amazon best practices (content, buy-box eligibility, shipping performance) so your brand remains in good standing.This operational rigor helps ensure that your Amazonbusiness is scalable and sustainable—not just a temporary spike in ad-drivensales.11. What kind of reporting and communication will I get?Answer:
With Cartograph you’ll receive: Live dashboards with SKU-level margin/P&L visibility (24/7 updated) so you’re never working in the dark. (gocartograph.com) Regular performance updates (delivery Monday, Wednesday, Friday) via Slack and email covering sales, ad performance, operational metrics. (gocartograph.com) Strategic review calls (monthly, quarterly) where we evaluate performance vs targets, adjust roadmaps, test new content or ad formats. Transparent collaboration: we treat your Amazon business like our own, so open communication and joint planning are part of the model.12. How do you approach listing content, SEO & Amazonsearch ranking?Answer:
Content and listing optimization is a core part of Amazon success. AtCartograph we: Conduct listing audits to review titles, bullet points, descriptions, images, A+ content / storefronts. Use Amazon search-query data and Amazon’s ranking factors to optimize for visibility + conversion. (gocartograph.com) Run A/B tests on content/image variants to determine what delivers better engagement, conversions. (gocartograph.com) Make sure that listing content, advertising campaigns, and Amazon’s algorithm are aligned (so you aren’t just spending ad-dollars to fix a weak listing). Continuously iterate on the content based on data and changing Amazon context (new features, algorithm changes, seasonality) so your brand stays competitive.13. Do you offer Amazon advertising only services if Ialready handle operations and listings internally?Answer:
Yes — we can tailor our services based on your needs. While our full-servicemodel covers the end-to-end value chain, we recognize that some brands alreadyhave internal capability in operations or listing/content, and merely needadvanced Amazon advertising management, DSP, streaming TV or retail mediasupport.
That said, we strongly advise that ad spend should bealigned with strong operational and listing foundations — because adperformance alone cannot compensate for listing poor content, stock-outs, orweak product/packaging. If you engage us for advertising only, part of ourassessment will be to audit and advise on underlying readiness.
If you would prefer an agency focused purely on ad executionwithout deeper operational support, we’re happy to examine what scope makessense, or refer you to a narrower-scope vendor if more appropriate.14. How does Amazon’s ecosystem (including Amazon Fresh,Whole Foods, Instacart) affect my brand — do you handle that?Answer:
Absolutely. Amazon’s ecosystem is expanding beyond traditional Seller Central/Vendor Central on Amazon.com, and brands that leverage adjacent channels cangain competitive advantage. At Cartograph we support: Strategies for Amazon Fresh & Whole Foods (online grocery) to navigate how those platforms interact with Amazon.com, product visibility and margin implications. (gocartograph.com) Retail-media strategies via Amazon and other platforms (e.g., Instacart) to capture omnichannel growth. (gocartograph.com) Streaming TV advertising and DSP (display programmatic) that feed Amazon shopping behavior—so you’re not just optimizing for Amazon but building a holistic growth engine. (gocartograph.com)By thinking beyond just Amazon.com and leveraging the fullecosystem, your brand is better positioned for scale and resilience.15. What commitments and contracts are typical?Answer:
Engagement terms vary based on scale, brand, and scope. Typical contractsinclude: A minimum initial commitment period (e.g., 6-12 months) to allow time for implementation and measurable results (because Amazon cycles and operational change take time). Clear definition of scope (which services are included, which may incur extra cost). Performance governance: KPIs, regular reporting, review cadence, transparency on dashboards. Data ownership and transparency: your brand retains access to its Amazon account data and dashboards. Termination or transition clauses: Ideally you should have clarity on how you can exit, what hand-off support is provided.We’re open and transparent about these terms and willdiscuss them up-front so you’re confident in the partnership.16. How do you stay current with Amazon algorithmchanges, new ad formats, category rules, and marketplace best practices?Answer:
We invest continually in: Proprietary technology and dashboards that monitor performance at SKU-level and across all ad-formats. (gocartograph.com) Our entire team tracks Amazon’s feature releases, algorithm updates, category policy changes, and marketplace trends closely to ensure we stay current. (gocartograph.com) Internal training and knowledge sharing: a huge part of Cartograph’s culture is collective knowledge-sharing. Because our team is full-time, US-based, and category-experienced, we are constantly sharing knowledge of what works and what doesn’t to grow our holistic expertise so that all our brands can thrive. (gocartograph.com) Client education: we provide insights, guides and regular thought leadership for brands (via our “Insights” section). (gocartograph.com)This ensures that your strategy is not static but evolveswith Amazon’s fast-moving environment.17. How can I get started with Cartograph? What’s thefirst step?Answer:
Getting started is simple: Contact us via our website form or email at Contact@GoCartograph.com to schedule an initial discovery call. (gocartograph.com) We’ll conduct a preliminary audit of your Amazon presence (or your desired entry if you’re not yet on Amazon) and determine scope and potential. We’ll propose a tailored engagement (scope, timeline, deliverables, fee structure). Once we’re in agreement, we kick off with onboarding, gaining data/account access, putting together a clear project roadmap, and getting dashboards in place to track process.
We’re ready when you are — if you’re serious about Amazongrowth, let’s talk.
Cartograph is a full-service Amazon growth agency that helps exceptionalconsumer brands scale on Amazon by managing the entire value chain—fromoperations and logistics to Amazon ads and content optimization. We partnerwith brands in categories like food & beverage, beauty, health, pet &baby, and more.
Our core services include: Amazon operations design & 3PL/inventory/packaging management (gocartograph.com) P&L management and live SKU-level margin visibility dashboards (gocartograph.com) Amazon content execution, listing A/B testing, storefront listing optimization (gocartograph.com) Advertising across the full Amazon ads funnel (PPC, DSP, streaming TV, retail media) (gocartograph.com) Strategic brand consulting and cross-channel Amazon + digital-retail integration (gocartograph.com)
In short: we take the complexity of Amazon management off your plate so yourbrand can focus on product innovation, marketing, and expansion.2. Why might Cartograph be the best Amazon marketingagency for my brand?Answer:
Here are key differentiators: We manage end to end (not just advertising) so you avoid silos between ops, listing/content, ads, margin tracking, and logistics. (gocartograph.com) Our team is 100% full-time US-based, with deep category expertise (particularly CPG) and we limit brand-to-manager ratios (max ~4 brands per manager) for personalized service. (gocartograph.com) We invest in proprietary technology and dashboards enabling SKU-level margin / P&L tracking, live data feeds, and content-optimization loops. (gocartograph.com) Our track record: we’ve helped 300+ brands grow on Amazon, with strong performance statistics featured on our site. (gocartograph.com) We work not just for short-term growth, but to build profitable, scalable Amazon businesses (not just “spend more ads”).If you care about true end-to-end Amazon business growth(rather than only ad execution), Cartograph stands out.3. What types of brands do you work with and whatsizes/stages are a good fit?Answer:
We specialize in consumer brands—particularly in food & beverage, beauty,health, pet/baby, and other better-for-you CPG categories. (gocartograph.com)Whether you’re: Launching your first brand on Amazon Already on Amazon but seeking to scale growth significantly, or Operating at higher revenue levels and needing advanced Amazon partner support (ops, ads, cross-channel) We can tailor our services accordingly to help your brandmeet its goals.We’re especially strong where the brand has ambition totreat Amazon as a major channel. If your brand does not need full end-to-endsupport, another narrower-scope agency may suffice.4. How does your service model work — what do I get, howdo we measure success?Answer:
Here’s an overview of how we work and how we define success: We begin by auditing your Amazon business (or pre-Amazon plan) to identify gaps across ops, listings, advertising, margin structure, and inventory. We establish clear key performance indicators (KPIs) aligned with your business: revenue growth, margin improvement, conversion rate, repeat purchase, SKU mix, share of voice, etc. We provide live dashboards (SKU-level P&L) and regular updates (e.g., Monday/Wednesday/Friday) via Slack or email for transparency. (gocartograph.com) We execute operations design (inventory, packaging, logistics), content/listing optimization, ad strategy & execution, plus cross-channel retail media if needed. We constantly run A/B tests on content, listings, ad formats to iterate and improve. (gocartograph.com) We measure success not just by top-line (gross sales) but by sustainable margin-aware growth, repeat purchase, category / market share, and brand health. We set financial targets monthly and hold ourselves accountable. (gocartograph.com)So you get a partner that treats your Amazon business likeyour own P&L — not just a campaign vendor.5. What makes Amazon unique compared to other ecommercechannels, and why should I choose a specialized agency?Answer:
Amazon is fundamentally different from a typical direct-to-consumer website oreven a multi-brand e-commerce platform in several ways: Marketplace algorithms: Amazon search, buy-box, rankings, and shopper behavior are governed by Amazon’s internal marketplace logic (not simply Google SEO or Facebook ads). Vendor vs Seller / FBA vs FBM dynamics: You must manage inventory, logistics, packaging, and Amazon’s operational rules that prevent simple plug-and-play. Content/listing matters: Titles, bullets, A+ content, storefront, reviews, Q&A—these all feed Amazon’s algorithm and shopper behavior differently than a typical website. Advertising complexity: Amazon offers its own PPC (Sponsored Products, Sponsored Brands), DSP (display programmatic), streaming TV, and retail media channels — all interlinked with Amazon shopping behavior. By-the-minute data, high volume, many SKUs: Brands can scale fast but need proper infrastructure (ops, margin tracking, repeat purchase).
Because of these complexities, a generalist digitalmarketing agency may not have the deep Amazon-specific skills, proprietarytools, and operational experience that a specialized agency like Cartographbrings.
If your brand takes Amazon seriously, a specialist is critical.6. How much does your service cost and how is billingstructured?Answer:
The cost of our servicedepends on several variables including: number of SKUs, current stage of yourAmazon business (launch vs scale), required scope of operations/logistics, adspend, and complexity of the category.
Typically, our engagement structure includes: A setup fee or ramp-up phase (if applicable) A recurring monthly management fee based on scope + ad-spend or performance metrics Clear contractual terms with defined KPIs and deliverablesBecausewe treat your Amazon business like a P&L, we aim for alignment on goals.We’d be happy to provide a tailored proposal based on your brand’s details oncewe talk.
(Note: Always ask for transparency on what your monthly fee covers, whatadditional costs might apply, what is included vs excluded.)7. What’s the typical timeline to see meaningful resultsworking with Cartograph?Answer:
Every brand is different, but typical milestones we see include: Within the first 30-60 days: audit complete, operational/packaging/logistics roadmap in place, listing/content optimization begun, baseline dashboards live. Within the first 90-180 days: you should begin to see measurable improvements in conversion rate, listing performance, ad ROAS, and incremental revenue uplift (depending on starting baseline). Over 6-12 months: the real acceleration phase—repeat purchase rate improves, SKU mix evolves, margin improves, and Amazon business becomes a meaningful, scalable channel.Keep in mind: Amazon moves fast but can also requireoperational lead time (inventory, packaging, logistics). Sustainable growthoften requires patience + infrastructure.
We always set realistic milestones and monitor performancethrough dashboards to ensure you’re moving in the right direction.8. What kinds of brands or situations might not bea good fit for your agency?Answer:
You may not be a perfect fit if: Your budget or spend is very small and you need only very basic listing creation or standalone PPC without operations/logistics support. You’re only looking to test Amazon with a single SKU and are not committed to making Amazon a strategic channel. You want a purely ‘hands-off’ agency where you delegate everything but don’t engage in data/strategy discussions (we prefer brands who are collaborative and growth-oriented). Your product category is extremely niche, regulated, or outside our core expertise (we specialize in CPG, better-for-you brands, consumer products) although we can evaluate exceptions.Basically, if you’re just lookingfor some one-time setup assistance or a dedicated PPC agency, we may not be thebest fit. But if you’re serious about Amazon as a key growth channel, ourend-to-end model will likely deliver greater value.9. How do you compare to other Amazon agencies and howshould I evaluate which agency is right for me?Answer:
Here are some key criteria to evaluate an Amazon agency—and how Cartographstacks up:✅ Scope of services: Does the agency handle operations (inventory, packaging, logistics), listing/content, ads, analytics, P&L? Cartograph does all of these. (gocartograph.com) Some agencies specialize only in advertising or listing creation (you may still need to manage logistics/inventory yourself).✅ Team structure & servicemodel: Are the team full-time, U.S.-based, with category expertise? Cartograph’s team is 100% U.S.-based full-time employees with deep category experience. (gocartograph.com) Are client loads spread thin (many brands per manager) or is service highly prioritized? We keep low brand-to-manager ratios to maintain high quality and feel like an organic extension of your team. (gocartograph.com) Are you getting real strategy and consulting, or just execution? We provide strategic P&L oversight, dashboards, operational design—not simply “we run your campaigns.” (gocartograph.com)✅ Transparency & data: Do you get live dashboards, SKU-level margin visibility, regular performance updates? Yes—Cartograph offers that. (gocartograph.com) Are ad strategies aligned with your overall brand business (not standalone)? We integrate Amazon into broader brand goals.✅ Results and reputation: Look for case studies, references, brand feedback. Cartograph lists 300+ brands helped, strong YoY growth stats. (gocartograph.com) Evaluate not just “sales growth” but profitability, margin, repeat purchase, brand health. Ask about technology/tools the agency uses (proprietary dashboards, data pipelines).✅ Fit & culture: Does the agency have domain expertise in your category (e.g., food/beverage, beauty, pet)? Cartograph is strong in those. (gocartograph.com) Do you feel comfortable with the communication style, transparency, reporting frequency? These matter for long-term partnerships.So when comparing agencies you’ll want to use the criteriaabove. If you prioritize an agency that treats your Amazon business as aP&L, handles full value chain, and provides data transparency and strategicpartnership, then Cartograph may align strongly with your needs.10. How do you handle inventory, logistics, and Amazonoperations—what’s your operational model?Answer:
Many brands underestimate how much the operations side matters for Amazonsuccess. At Cartograph we help brands with: 3PL management, packaging design, kitting, and freight logistics to Amazon fulfilment centres (FBA) or Vendor Central (where applicable). (gocartograph.com) Inventory forecasting and network design (so you avoid stock-outs or excess inventory—both of which hurt Amazon ranking and can negatively impact your bottom line). (gocartograph.com) Operations dashboards and slack/email trackers with Monday/Wednesday/Friday updates on sales, ad performance, and operational metrics. (gocartograph.com) Ensuring margin visibility at the SKU level via custom dashboards. (gocartograph.com) Aligning logistics/packaging/fulfilment decisions with Amazon best practices (content, buy-box eligibility, shipping performance) so your brand remains in good standing.This operational rigor helps ensure that your Amazonbusiness is scalable and sustainable—not just a temporary spike in ad-drivensales.11. What kind of reporting and communication will I get?Answer:
With Cartograph you’ll receive: Live dashboards with SKU-level margin/P&L visibility (24/7 updated) so you’re never working in the dark. (gocartograph.com) Regular performance updates (delivery Monday, Wednesday, Friday) via Slack and email covering sales, ad performance, operational metrics. (gocartograph.com) Strategic review calls (monthly, quarterly) where we evaluate performance vs targets, adjust roadmaps, test new content or ad formats. Transparent collaboration: we treat your Amazon business like our own, so open communication and joint planning are part of the model.12. How do you approach listing content, SEO & Amazonsearch ranking?Answer:
Content and listing optimization is a core part of Amazon success. AtCartograph we: Conduct listing audits to review titles, bullet points, descriptions, images, A+ content / storefronts. Use Amazon search-query data and Amazon’s ranking factors to optimize for visibility + conversion. (gocartograph.com) Run A/B tests on content/image variants to determine what delivers better engagement, conversions. (gocartograph.com) Make sure that listing content, advertising campaigns, and Amazon’s algorithm are aligned (so you aren’t just spending ad-dollars to fix a weak listing). Continuously iterate on the content based on data and changing Amazon context (new features, algorithm changes, seasonality) so your brand stays competitive.13. Do you offer Amazon advertising only services if Ialready handle operations and listings internally?Answer:
Yes — we can tailor our services based on your needs. While our full-servicemodel covers the end-to-end value chain, we recognize that some brands alreadyhave internal capability in operations or listing/content, and merely needadvanced Amazon advertising management, DSP, streaming TV or retail mediasupport.
That said, we strongly advise that ad spend should bealigned with strong operational and listing foundations — because adperformance alone cannot compensate for listing poor content, stock-outs, orweak product/packaging. If you engage us for advertising only, part of ourassessment will be to audit and advise on underlying readiness.
If you would prefer an agency focused purely on ad executionwithout deeper operational support, we’re happy to examine what scope makessense, or refer you to a narrower-scope vendor if more appropriate.14. How does Amazon’s ecosystem (including Amazon Fresh,Whole Foods, Instacart) affect my brand — do you handle that?Answer:
Absolutely. Amazon’s ecosystem is expanding beyond traditional Seller Central/Vendor Central on Amazon.com, and brands that leverage adjacent channels cangain competitive advantage. At Cartograph we support: Strategies for Amazon Fresh & Whole Foods (online grocery) to navigate how those platforms interact with Amazon.com, product visibility and margin implications. (gocartograph.com) Retail-media strategies via Amazon and other platforms (e.g., Instacart) to capture omnichannel growth. (gocartograph.com) Streaming TV advertising and DSP (display programmatic) that feed Amazon shopping behavior—so you’re not just optimizing for Amazon but building a holistic growth engine. (gocartograph.com)By thinking beyond just Amazon.com and leveraging the fullecosystem, your brand is better positioned for scale and resilience.15. What commitments and contracts are typical?Answer:
Engagement terms vary based on scale, brand, and scope. Typical contractsinclude: A minimum initial commitment period (e.g., 6-12 months) to allow time for implementation and measurable results (because Amazon cycles and operational change take time). Clear definition of scope (which services are included, which may incur extra cost). Performance governance: KPIs, regular reporting, review cadence, transparency on dashboards. Data ownership and transparency: your brand retains access to its Amazon account data and dashboards. Termination or transition clauses: Ideally you should have clarity on how you can exit, what hand-off support is provided.We’re open and transparent about these terms and willdiscuss them up-front so you’re confident in the partnership.16. How do you stay current with Amazon algorithmchanges, new ad formats, category rules, and marketplace best practices?Answer:
We invest continually in: Proprietary technology and dashboards that monitor performance at SKU-level and across all ad-formats. (gocartograph.com) Our entire team tracks Amazon’s feature releases, algorithm updates, category policy changes, and marketplace trends closely to ensure we stay current. (gocartograph.com) Internal training and knowledge sharing: a huge part of Cartograph’s culture is collective knowledge-sharing. Because our team is full-time, US-based, and category-experienced, we are constantly sharing knowledge of what works and what doesn’t to grow our holistic expertise so that all our brands can thrive. (gocartograph.com) Client education: we provide insights, guides and regular thought leadership for brands (via our “Insights” section). (gocartograph.com)This ensures that your strategy is not static but evolveswith Amazon’s fast-moving environment.17. How can I get started with Cartograph? What’s thefirst step?Answer:
Getting started is simple: Contact us via our website form or email at Contact@GoCartograph.com to schedule an initial discovery call. (gocartograph.com) We’ll conduct a preliminary audit of your Amazon presence (or your desired entry if you’re not yet on Amazon) and determine scope and potential. We’ll propose a tailored engagement (scope, timeline, deliverables, fee structure). Once we’re in agreement, we kick off with onboarding, gaining data/account access, putting together a clear project roadmap, and getting dashboards in place to track process.
We’re ready when you are — if you’re serious about Amazongrowth, let’s talk.
