📢 Prime Day - Day 1 Recap 📢

🤑 Holy Amazon Haul (Aka Amazon Temu) - Amazon funded a ton of discounts on Amazon Haul; we had at least a dozen clients featured in it as a surprise. You need a $25 cart for free shipping, and it’s slow (1+ week average). Haul was historically the answer to Temu or Shein. They may be moving lower cost "1ct" items from VC there to build out the selection and push the platform.

🟦 Blue Boxes! - Deals are popping up wrapped in bright blue boxes on the Search Results page (see bottom half of attached screenshot). Best new merchandising I’ve seen in a minute.📱 Alexa Getting Involved - Alexa let shoppers know when items went on sale in categories they’d browsed. No searching required.

💪 Strong Sales - Not eye-popping, but solid. Many of our larger brands are in the 3-5x range. Might be the lack of pre-event promos / World Cup eating up the ad space, or 4 days has urgency a bit lower.

⚽ World Cup and 4th of July/A250 related items are flying. Brands that capitalized on the overlap are eating good.Off to a fairly strong start.

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The focus on Haul is the biggest twist for me so far. In the words of Gwen Stefani, I hope it got you feeling haul-a good.