After 8 years of convincing CPG brands that yes, Amazon really is that important: Cartograph has been acquired by Harvest Group.
 
Our industry is one where category expertise and cultural alignment matter tremendously in service provider relationships. It's why we win at Cartograph: we know CPG inside and out, and we believe deeply in disruptive emerging brands changing the consumer landscape for the better. We took a different approach in how we built Cartograph: focus exclusively on a few CPG categories and only on Amazon. Over time, this focus, arguably limiting, became a major strength.
 
Harvest and Ross Cully built their name as the best retail broker for emerging CPG brands at Walmart, and soon many other retailers and retail media. The match quickly felt very unique: focused CPG category leaders that prioritized people-first values and a team that balances excellence and fun.
 
A major thanks to the Cartograph team that has stuck with our journey over the last 8 years. We were a team of Amazon outsiders that climbed the mountain of Amazon thought leadership and expertise through relentless creativity and innovation, day in and out.
 
Thanks to our clients who have trusted us with your businesses. We've been a tiny part of so many cool brands and been lucky enough to sit alongside dozens of blockbuster exits.
 
And finally, a big thank you to all of our partners, supporters, friends, and family. You listened to (and tasted) all the keto, CBD, bean-based, fake meat, adaptogenic, prebiotic, probiotic, slugging, proteinmaxxing, fibermaxxing, creatine, and countless other trends, products, and chatter that I brought you. And you kept your "gross/that's insane/are u OK bro" to a polite minimum. Couldn't have done it without you.
 
I'm excited to continue leading Cartograph from within the Harvest team and expand our reach in helping emerging brands grow, now both online and offline. We've got big goals for 2026 and are looking for new brands to join us in growing!

For more info, check out the press release here:

Harvest Group Announces Acquisition of Full-Service Amazon Agency, Cartograph.

If you have any questions/comments/concerns, please don't hesitate to reach out directly. I'm always happy to chat.

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