A popular, omnichannel personal care brand's Amazon PPC ads were generating a positive ROAS, but both the brand and the Cartograph team believed there was room to optimize spend and generate more efficient results by utilizing some of Amazon's newer targeting capabilities.

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Improve the results from the brand's Amazon Search campaigns without materially increasing spend.

To begin generating more efficient Amazon PPC performance, we worked with the brand to create AMC audience segments that would allow us to lean into recent, high-intent shoppers based on multi-category shopping behavior. These audiences were then layered into Search campaigns with bid modifiers set up to prioritize spend on the traffic that was most likely to convert.

By pairing high-intent AMC audiences with search bid modifiers, the brand dramatically improved the CTR and ROAS of their Search campaigns. The results were almost immediate, with a notable jump in efficiency within 60 days of implementing the refined AMC audiences. This experiment was not only a great win for the brand, it also proved that AMC audiences aren’t just for DSP; they can be an effective tool for any Amazon ad campaign.

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