AI shopping traffic was up 90% YoY this Prime Day, and it converted 40% better than traffic from other channels. This handbook walks brands through how to make their products stand out to LLMs so they get recommended by AI.

This guide covers both on- and off-Amazon tactics to help boost organic AI visibility (visAIbility?). Some of these are lower hanging fruit than others, but two low-hanging fruit that can significantly impact your AEO/GEO that you can do right now:

1. Make sure all your backend specs on Amazon are filled out. This helps AI understand your product.

2. Drop your reviews (and your competitor's reviews) into your favorite AI chatbot and ask what the biggest questions, concerns, and painpoints are for customers. Then update your content to address those issues. AI recommends products based on the user's intent, so your content needs to clearly explain who your product is for and why they would want it.

Download the full doc for more tips and tricks!