Mission and Values

Our mission and values guide our strategy as a company as well as our everyday decision making in our work, both internally and with our partners.

Our Mission

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Our mission is to help brands grow products that are better for people and our planet.

Our Values

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Put our client's needs above our own

We advise in the client's best interest, focusing on adding value to our client's P&L and business aspirations

We build client capabilities by being a transparent partner, sharing all aspects of our work and helping the client grow their internal capabilities

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Transparency is a key ingredient in how we operate - internally and externally

Bringing forward the right facts will help drive the best decisions and actions

Constructive dissent is embraced and encouraged

Drive accountability by doing what we said we would, and expecting the same of others

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Care about teammates as people first, and colleagues second

Create an environment where all people, regardless of background, can find success, meaning, and happiness in their lives

Allow for flexibility of working arrangement, to let team members drive value in the way they work best

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Foster growth and development of our entire team as people and professionals

Invest in our people, ensure everyone in the company receives development, coaching and feedback

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Operate with a full team ownership mindset, where we celebrate taking initiative

Collaborate across the company in both client work and developing other team members

Any problem, issue, or opportunity discovered is "mine" to be addressed, now

All team members are responsible for building and owning trust-based relationships with clients

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Focus on value created

Partner with brands we believe in, that we think are better for people and better for the planet

For the internal team, focus on results and impact created, and reward it handsomely