What is Amazon Creator Connections?

Amazon Creator Connections is Amazon’s built-in creator + affiliate program that allows brands to offer bonus commissions to Amazon creators who promote their products through content (social posts, storefront links, videos, etc.).

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How Does It Work?

Creators opt into your campaign, publish content, and share their tracking link back through Amazon. You only pay when a creator drives a qualifying sale.

Creator Connections are an incredibly efficient long-term strategy that will never cost you more than your set ACoS and can be an amazing way to drive awareness and generate demand without pouring budget into traditional ad campaigns. It's one of the only marketing levers on Amazon that is essentially risk-free and practically guarantees a positive ROAS.