David's natural toothpaste is a fluoride-free, sulfate-free premium solution to dental care with eco-friendly packaging. The high-performance ingredient, nano-hydroxyapatite, was first developed by NASA to help repair and strengthen the teeth of astronauts and is proven to remineralize the enamel on teeth.

David's Toothpaste sought Cartograph's help to gain market share, make their entry-level product profitable long-term, launch kits and bundles, and implement a strategic advertising plan.

Improve Customer Retention

Introduced remarketing tactics, including DSP ads, to re-engage lapsed purchasers.

Engage Subscriptions

We leveraged toothpaste's daily usage by offering the maximum 10% discount on subscribe and save.

Diversify Ad Targeting

Before Cartograph, 60% of ad spend targeted a single competitor term. We diversified ad spend across all types with a full-funnel approach to acquire new customers and boost brand presence.

Expand Product Mix

Cartograph focused on price positioning and margin diligence, expanding Davids' product mix to include multipacks for improved margins and higher AOVs.

Hero Product Flywheel

Cartograph increased impression share through advertising, targeting top categories and competitors, driving conversions, boosting organic traffic, and earning an "Amazon's Choice" badge.

Push Promotional Levers

Davids leveraged Prime Exclusive Discounts on Prime Day, earning PED badging and merchandising placements like inclusion in the Deals filter.