Whitepaper

A Guide to Beauty & Body on Amazon

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In this whitepaper, Cartograph analyzes the evolution of beauty on Amazon—from department stores to DTC to omnichannel. We highlight winning strategies from brands like CeraVe, e.l.f., and Saie, and share how we’d launch our own beauty brand in today’s landscape, backed by science, creators, and conversion-optimized execution.

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