Whitepaper

Point of Clicks: Why click through rate (CTR) is the most underrated Amazon ad metric

Cartograph makes the case for click-through rate (CTR) as the single most important Amazon ad metric. This whitepaper explains how CTR impacts costs, traffic, and ranking—and outlines practical steps brands can take to boost CTR through better images, titles, reviews, and pricing strategies that win the “click square.”

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