This guide is an in-depth compilation of the knowledge our team of 60+ brand managers have learned over the years from helping 300+ CPG brands get the most possible juice out of Prime Day and other Amazon tentpole events. It includes tips, tricks, and proven strategies to help ensure your brand maximizes sales potential before, during, and after the event.

(Some of) What's Covered:

• Inventory planning
• Listing optimization
• Promos and discounts
• Building momentum during the lead-up
• Ad strategies
• Dynamic pricing
• KPI tracking
• Remarketing
• Cross-selling
• Staying agile during the event
• Nurture flows
• Driving engagement and repeat purchases after the event

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